Helping hospitality and tourism brands fill tables, boost bookings, and inspire visits with social media since the MySpace days.
I’m Chad Richards, a freelance social media marketer partnering with restaurants, hotels, destinations, and attractions to provide flexible organic social support and paid campaigns that turn online audiences into real-world guests.
80+
hospitality brands served
100%
social media marketing focused
$1M+
social ad spend managed
11
industry awards & honors
★★★★★
“Chad is a true social media expert, a reliable team player, and an absolute joy to work with!”
Katie Reporto
Kimpton Hotels & Restaurants
Core Services
Get experienced social media support without the overhead of a full-time hire or an agency team.
Organic Social
Maintain a social presence that keeps your brand top of mind and gives people a reason to visit. From content to community management, I bring the strategy and execution needed to turn online attention into in-person traffic.
Paid Social
Run targeted ad campaigns that reach the right audiences to drive awareness and increase bookings or visits. Includes setup, ongoing optimization, reporting, and recommendations to keep campaigns performing at their best.
Social Media Audit
Get an in-depth review of your social media presence to uncover what’s working, what’s not, and where your biggest opportunities are. I then deliver a prioritized action plan so you know exactly what to fix, refine, and focus on first.
Award Highlights
Shorty Awards Finalist, Best in Restaurants
Indiana Tourism Award, Best Digital Marketing Campaign
Featured Results
Visit Bloomington
Golden Ticket ad campaign generated 6,000 visitors guide requests and took home Best Digital Marketing Campaign at the Indiana Tourism Awards.
Meta Ads
Noble Roman’s Craft Pizza & Pub
Strong results led to an eight-year partnership and a Shorty Awards® finalist nod alongside Chipotle and Jamba Juice in the Best in Restaurants category.
Social Media Management
Community ManagementKimpton Hotels & Restaurants
Cut guest response times by 90% and maintained a 100% response rate across 60+ social channels for Kimpton® hotels and restaurants nationwide.