Welcome! I’m Chad Richards, an award-winning social media marketer who’s been helping hospitality brands shine online since the MySpace days.
From cozy restaurants to world-class hotels to must-visit destinations, I’ve partnered with dozens of incredible hospitality brands to craft compelling posts, launch winning ad campaigns, and spark millions of meaningful interactions.
Think of me as your social media concierge. Whether you want to grow your following, boost engagement, or turn casual fans into loyal guests, I’m here to help every step of the way, from big-picture strategy to hands-on execution.
Awards & Certifications
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The "Oscars of social media," I was nominated in the Best in Restaurants category alongside Chipotle and Jamba Juice for my work with Noble Roman's Craft Pizza & Pub.
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The "Golden Ticket" social ad campaign I launched for Visit Bloomington won Best Digital Marketing Campaign at the 2023 Indiana Tourism Awards.
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An official Meta credential recognizing expertise in leveraging Facebook and Instagram ads to increase visibility, engagement, and traffic.
★★★★★
“Chad brings many fresh ideas to the table, and we’ve experienced a lot of success with him!”
Susan Ross
Noble Roman’s Craft Pizza & Pub
★★★★★
“Chad’s strategic approach and deep knowledge of social media really deliver results!”
Brian Ripley
Letnes Restaurant Group
★★★★★
“Chad is so easy to work with, and his social media support and expertise are invaluable!”
Carissa Newton
Cunningham Restaurant Group
Case Study: Visit Bloomington
Visit Bloomington is the destination marketing organization for Bloomington and Monroe County, Indiana—home of Indiana University.
They wanted to encourage people living within an 8-hour drive radius to request a physical copy of their visitors guide.
Approach
The 30-day “Golden Ticket” social media ad campaign was created. It incentivized requests by letting people know that five of the visitors guides sent out would include a Golden Ticket that earned recipients a Bloomington getaway prize package.
Results
Visit Bloomington received nearly 6,000 requests for the guide and acquired nearly 6,000 new names and addresses (email and home) for their database.
⭐ Won “Best Digital Marketing Campaign” at the 2023 Indiana Tourism Awards
Services
In hospitality, the smallest details matter, and your social media is no exception. I help hotels, restaurants, and destinations show up online with the same thoughtfulness and care they provide in person.
The result? More visibility. More guests. And a social presence you’re proud to show off.
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Bring your challenges and/or questions to our call, leave with expert guidance and a clear path forward.
Book as needed, no retainer required.
💰 60-minute call: $150
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After a deep dive into your accounts, gain fresh insights to strengthen your strategy and improve performance.
Includes a competitive analysis.
💰 starting at $800
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Boost brand awareness and connect with your ideal audience to drive traffic online and in person.
Platforms: Facebook, Instagram, LinkedIn
💰 starting at $500
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Get custom monthly content calendars with posts that keep your feeds fresh and your followers engaged.
Designed for brands with visuals in hand.
💰 starting at $800 monthly
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Build trust and brand loyalty by ensuring all messages, comments, and tags get a timely response.
Weekend and holiday support available.
💰 starting at $500 monthly