Welcome! I’m Chad Richards, an award-winning social media marketer who’s been helping hospitality brands succeed on social media since the MySpace days.
From cozy restaurants to world-class hotels to must-visit destinations, I’ve partnered with dozens of incredible hospitality brands to craft compelling posts, launch winning ad campaigns, and spark millions of meaningful interactions.
Think of me as your social media concierge. Whether you need to boost engagement, grow your following, or turn fans into loyal guests, I can help you every step of the way.
Awards & Certifications
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The "Oscars of social media," I was nominated in the Best in Restaurants category alongside Chipotle and Jamba Juice for my work with Noble Roman's Craft Pizza & Pub.
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The "Golden Ticket" social ad campaign I launched for Visit Bloomington won Best Digital Marketing Campaign at the 2023 Indiana Tourism Awards.
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An official Meta credential recognizing expertise in leveraging Facebook and Instagram ads to increase visibility, engagement, and traffic.
★★★★★
“Chad brings many fresh ideas to the table, and we’ve experienced a lot of success with him!”
Susan Ross
Noble Roman’s Craft Pizza & Pub
★★★★★
“Chad’s strategic approach and deep knowledge of social media really deliver results!”
Brian Ripley
Letnes Restaurant Group
★★★★★
“Chad is so easy to work with, and his social media support and expertise are invaluable!”
Carissa Newton
Cunningham Restaurant Group
Case Study: Visit Bloomington
Visit Bloomington is the destination marketing organization for Bloomington and Monroe County, Indiana—home of Indiana University.
They wanted to encourage people living within an 8-hour drive radius to request a physical copy of their visitors guide.
Approach
The 30-day “Golden Ticket” social media ad campaign was created. It incentivized requests by letting people know that five of the visitors guides sent out would include a Golden Ticket that earned recipients a Bloomington getaway prize package.
Results
Visit Bloomington received nearly 6,000 requests for the guide and acquired nearly 6,000 new names and addresses (email and home) for their database.
⭐ Won “Best Digital Marketing Campaign” at the 2023 Indiana Tourism Awards
Services
Everything restaurants, hotels, attractions, and destinations need to succeed on social media.
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After an in-depth review of your accounts, get actionable insights to refine your strategy and drive better results.
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Quickly raise awareness and reach the right audience to drive traffic to your website or physical location(s).
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Get custom monthly content calendars with posts that keep your feeds fresh and your followers engaged.
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Build trust and brand loyalty by ensuring all messages, comments, and tags get a timely response.